Cookie Policy
Last updated: 21 July 2026
1. What are cookies?
Cookies are small text files placed on your device (computer, tablet or mobile) when you visit a website. They are widely used to make websites work, to work more efficiently, and to provide information to the website owner. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until you delete them).
We also use similar technologies such as web beacons, pixels and local storage. For the purposes of this policy, we refer to all of these collectively as "cookies".
2. How we obtain consent - Google Consent Mode v2
We operate Google Consent Mode v2. When you first visit the Site, a cookie consent banner is displayed. All non-essential cookies are set to denied by default until you actively accept them. This means:
- If you click "Accept all": analytics and marketing cookies are enabled and Google Consent Mode is updated to
grantedforad_storage,ad_user_data,ad_personalizationandanalytics_storage. - If you click "Essential only": only strictly necessary cookies are set; all others remain denied.
- If you click "Manage preferences": you can toggle analytics and marketing cookies individually.
Your preference is stored in your browser's localStorage (key: cookieConsent) for 12 months. You may change your preference at any time using the "Manage preferences" button in the cookie banner (re-displayed by clearing your browser's localStorage or cookies).
3. Categories of cookies we use
3.1 Strictly necessary cookies
These cookies are essential for the Site to function and cannot be switched off. They do not store any personally identifiable information. No consent is required for these cookies.
| Cookie name | Purpose | Duration | Provider |
|---|---|---|---|
| cookieConsent (localStorage) | Stores your cookie consent preference | 12 months | First party |
3.2 Analytics cookies
These cookies help us understand how visitors interact with the Site by collecting information anonymously. We use Google Analytics 4. These cookies are only set if you consent.
| Cookie name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Distinguishes users for Google Analytics | 2 years | Google LLC |
| _ga_* | Maintains session state for GA4 | 2 years | Google LLC |
| _gid | Distinguishes users (short-lived) | 24 hours | Google LLC |
| _gat | Throttles request rate to Google Analytics | 1 minute | Google LLC |
Google Analytics data is processed in accordance with Google's Privacy Policy. Data may be transferred to the USA under Standard Contractual Clauses. You can opt out of Google Analytics across all sites using the Google Analytics Opt-out Browser Add-on.
3.3 Marketing and advertising cookies
These cookies are used to show you relevant advertising on other sites and to measure the effectiveness of advertising campaigns. They are only set if you consent.
| Cookie name | Purpose | Duration | Provider |
|---|---|---|---|
| _gcl_au | Google Ads conversion tracking | 90 days | Google LLC |
| IDE | Google DoubleClick - ad targeting and measurement | 13 months | Google LLC |
| DSID | Identifies signed-in Google users for ad personalisation | 2 weeks | Google LLC |
| NID | Registers a unique ID for Google advertising | 6 months | Google LLC |
Google's advertising cookies are governed by Google's Advertising Policies. You can manage Google ad personalisation at adssettings.google.com.
4. How to control cookies
In addition to our on-site consent banner, you can control cookies through your browser settings:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions
Please note that blocking all cookies may impair the functionality of the Site. Strictly necessary cookies cannot be blocked without affecting your ability to use core site features.
You can also use opt-out tools provided by industry bodies:
5. Updates to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or applicable regulations. The "Last updated" date at the top will reflect any changes. We encourage you to review this policy periodically.
6. Contact us
If you have questions about our use of cookies, please contact us at: info@powerpolish.world or write to Kindred Vitality Ltd, 14 Harley Gardens, London, SW10 9SH, United Kingdom.
If you are unhappy with how we handle cookies, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.